Innovative Line to Target Flexitarians
23 Mar 2017 | Food for Progress
Oumph! From Food for Progress is promoted as “a new mouth-watering food from the plant kingdom.” It was awarded “Food Product of the Year” in 2016 by the Swedish Grocers Federation. “We are convinced that a great taste experience is the key to a food evolution where there’s enough to go around for everyone,” says co-founder and Head of Progress Strategy Anna-Kajsa Lidell. “Oumph! is part of a wider concept within Food for Progress, and it’s a tool for igniting positive change in the way we create, prepare and enjoy good food on a global scale.”
