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IFT First 2025: Giva...

IFT First 2025: Givaudan showcases natural color advancements 

23 Jul 2025 | GIvaudan

We spoke with Katie Rountree, regional product manager at Givaudan Sense Colors, about how the company is replacing synthetic F&B colors with natural alternatives. We discussed recent legislative changes in the US, consumer trends, and the company’s upcoming launches.

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