Flavor trends for 2018 and beyond – Sensient Flavors
08 Dec 2017 | Sensient Flavors
Sensient Flavors’ Barbara Lezzer describes some of the trends we should be looking out for in 2018 and beyond: “We are seeing a lot of complexity coming into the products, and this is across beverages as well as sweet categories.” This means that consumers are now looking for more “layered” products. Botanicals like herbs and spices are a big trend, Lezzer notes, and they also offer opportunities for decoration. For example, they can communicate a health halo in a cocktail. Spices offer support for sweet and savory combinations, and in beverages, there is also the opportunity to broaden the appeal of non-alcoholic drinks to an adult audience.
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