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IFT FIRST 2026: PLT ...

IFT FIRST 2026: PLT Health Solutions explores the future of energy drinks

20 Jul 2026 | PLT Health Solutions

At IFT FIRST 2026, PLT Health Solutions’ Steve Fink, VP Marketing, shares key insights on the next generation of energy beverages. He explores the formulation challenges of bringing nutraceutical ingredients into everyday drinks, and explains how the market is evolving as consumers increasingly seek convenient functional benefits beyond traditional pills and capsules for daily health and performance.

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