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IFT FIRST 2026: How ...

IFT FIRST 2026: How Prosur supports reformulation in the Make America Healthy Again era

20 Jul 2026 | Prosur

At IFT FIRST 2026, Prosur’s Brian Metzger, vice president for North America, explains how the Make America Healthy Again movement is accelerating reformulation across F&B manufacturing. He highlights priorities including colors, preservatives, nitrites, and sugar reduction, while addressing technical hurdles. Metzger also shares how Prosur’s “Protecting food with food” approach preserves taste, safety, shelf life, and label appeal globally.

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