FiE 2024: Almond Board of California targets AI-scraped consumer trends and co-product innovation
28 Nov 2024 | Almond Board of California
The Almond Board of California used Fi Europe 2024 to promote the latest product formats in the almond market. Harbinder Maan, associate director for Trade Marketing and Stewardship, told us how the Board is partnering with AI platform Tastewise to discover emerging consumer trends and exploring co-product innovation to reduce waste and establish new commercial opportunities.
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