IFF banner showing woman drinking a red beverage with text: “Consumers want less sugar. But not less flavor.” FLAVORFIT improves taste, healthier formulations, and clean labels. IFF logo.
Home
Videos
Healthier snacking w...

Healthier snacking with DouxMatok’s sugar-based sweetener

02 May 2023 | DouxMatok

Shiri Ranot, DouxMatok’s global marketing director, presented Incredo Sugar, the company’s sugar-based sweetening solution. She sees that companies are under increasing pressure to reduce the sugar content in their products due to an increasing overconsumption of the ingredient. The solution helps brands to healthify their products without affecting their flavor profile.

More videos

Image