Biofach 2024: Wholey Organics switches out breakfast sugars with date-sweetened cereals and smoothie bowls
04 Mar 2024 | Wholey Organics
Wholey Organics presented its range of organic and vegan breakfast products at Biofach in Nuremberg, Germany. Philipp Stahr, co-founder, highlights the brand’s smoothie bowls of frozen fruits for instant “Bali vibes” sold alongside a newly launched range of cereals and granolas that can be used as a topping. The brand only sweetens with dates, ditching refined sugar, in its disruption of “traditional categories that do need an upgrade.”
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