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“Summer in Paris” and “Campfire Hot Chocolate” are among the “experiential” ice cream flavors Agrana showcased at IFT First in Chicago this summer. Rachel Grant, product development lead at Agrana, explains how encapsulating multisensory moments in flavors can excite consumers. She also notes that vegan ice cream development has slowed, but brands are still keen to keep at least one in their portfolio.
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