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Vegebrite® colouring foods, obtained from ripe and vivacious fruits and vegetables, add a delightful visual appeal to foods and drinks. Vegebrite® orange carrot and Vegebrite® golden yellow are stable, simple label ingredients and create indulgent, eggy yellow cakes and brioches. Download the Vegebrite® white paper to learn more!

READ THIS NEXT: Natural salt. Reduced sodium. Maximum taste.

Colors
California Natural Color expands natural color production amid US synthetic dye phaseout
California Natural Color is expanding its headquarters and primary production facility in Fresno, California, US. Once complete, the company says the expanded space will increase its capacity, and allow it to scale production of...

Colors
GNT files US petition for safflower color amid FDA shift toward natural alternatives
GNT has filed a color additive petition with the US FDA seeking approval for its safflower-based color concentrate. Approval would add another natural alternative to a US food color market undergoing significant regulatory change.

Colors
US brands weigh higher costs with consumer expectations in the FD&C dye shift
Synthetic colors face an uncertain future in the US, as a patchwork of state bans takes shape. And while brands are intensifying their reformulation efforts — inspired by the Make America Healthy Again movement — many...
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