New U.S. rules for color: how to win with nature-inspired colors
23 Jun 2026 | dsm-firmenich
North American brands are entering a new era for food and beverage colors.
Shifting consumer expectations, accelerating state level restrictions on certified colors, and a fast approaching reformulation window are raising the stakes—not only for regulatory compliance, but also for clean label communication, brand perception, and maintaining vibrant, consumer appealing products on shelf.
Join dsm-firmenich on June 23rd for an in depth discussion with three distinctive experts in their field: Dirk Cremer, Tess Sansbury, and Natasha Nowak.
Learn how to navigate the changing U.S. coloration landscape with our Vibelly™ Color Solutions.
Brought to you by
Global Director Regulatory Affairs, Taste, Texture & Health, dsm-firmenich
Technical Service Manager Color, Taste, Texture & Health, dsm-firmenich
Vice President, Marketing, Consumer & Sensory Insights, North America, Taste, Texture & Health, dsm-firmenich
Dr. Dirk Cremer
Global Director Regulatory Affairs, Taste, Texture & Health, dsm-firmenich
Natasha Nowak
Technical Service Manager Color, Taste, Texture & Health, dsm-firmenich
Tess Sansbury
Vice President, Marketing, Consumer & Sensory Insights, North America, Taste, Texture & Health, dsm-firmenich
