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Whey protein has long been the benchmark ingredient for sports nutrition. Athletes choose whey protein for its well-established muscle building capabilities. However, with sports nutrition moving mainstream, elite performers now seek differentiated products to deliver more specific physiological benefits. New evidence is emerging, proving the link between whey protein and other, more diverse bioactivities that are valuable in supporting athletic performance. This white paper discusses the scientific evidence demonstrating the ability of hydrolysed whey protein to improve physiological adaptation to training as well as offering additional potential health benefits to athletes.

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Proteins
Chickpeas take center stage in Banza’s high-protein pasta innovation
US-based Banza has unveiled a semolina wheat protein pasta containing chickpea, as F&B innovators rethink staples to meet consumer demands for high-protein foods. The launch marks the company’s first expansion beyond...

Proteins
IFE Manufacturing 2026 live: Functional drinks, GLP-1 and protein-forward concepts drive NPD
IFE Manufacturing 2026 is underway in London, UK (Mar 30–Apr 1), showcasing product innovations in functional beverages, healthier snacks, premium indulgence, and global flavors. The three-day event aims to offer a clear...

Proteins
Kraft Heinz shakes up Mac & Cheese category with high-protein PowerMac
Kraft Mac & Cheese has unveiled PowerMac — a high-protein version of its classic macaroni and cheese, with 17 grams of protein and 6 grams of fiber per serving. The launch targets the rising demand for healthier, more...
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