26 May 2020 --- Moving toward a slaughter-free world is under the spotlight as the coronavirus pandemic pushes the needle on plant-based versus traditional meat and dairy diets. Henrik Lund, CEO of Naturli’, a Danish plant-based food brand, declares “we are in the middle of a dietary revolution,” driven by Millennial and Gen Z consumers who actively pursue the health benefits of a plant-based diet and reducing their meat intake. “This is a very positive trend, and will grow stronger,” Lund tells FoodIngredientsFirst.