18 Dec 2019 --- Convenience in consumption is now a buzzword that resonates across all categories of the food and beverage market. Over the last year, on-the-go formats have proliferated in NPD, with nutritionally boosted offerings garnering the most attention. Research has revealed a pronounced shift in eating patterns, as consumers are dedicating less and less time to meal occasions. FoodIngredientsFirst speaks to leading industry players to examine how manufacturers are tapping into the appetites of time-starved consumers who seek to complement busy lifestyles with the appropriate diet.
