03 Sep 2019 --- In response to a resurgence in frozen foods, UK retailer Iceland is unveiling 550 new and improved products as part of an update of its own label frozen ranges. The revamp has been prompted by “unrivaled growth” in the frozen category which has seen an increase in popularity recently as consumers seek out convenient and healthy options. According to Innova Market Insights data, 25 percent growth was observed in frozen ready meal launches tracked globally between 2017 and 2018. Buoyancy in this segment is notably sustained by busy consumer lifestyles and increasing demand for healthier, preservative-free options.