“Variety is the spice of life”: FrieslandCampina’s new milk cap powder enables customizable beverage applications

18 Dec 2019 --- With cheese tea becoming increasingly popular among consumers, FrieslandCampina Ingredients Food & Beverages is launching a unique milk cap powder for an indulgent layer on beverages. As its name suggests, this product is designed to be used to create a creamy layer on top of a variety of drinks and desserts, without the need for heating or machinery. Kievit Instant Milk Cap Powder is marketed by the Netherlands-based brand as “paving the way for a range of attractive drinks which are easy to prepare, have Instagrammable looks and an irresistible texture and taste.”

“If variety is the spice of life, it is personalization that will keep Millennials and Generation Z coming back for more. For example, adding different sprinkles, syrups or sweet marshmallows to a beverage allows consumers to match their drink to their mood changes every day. Now, the milk cap is yet another exciting option,” says Tracy Joy Fortu, Segment Marketeer Foodservice at FrieslandCampina Ingredients Food & Beverages.

Kievit Instant Milk Cap Powder adds an layer of creamy froth to any beverage.The trend “personalize it yourself conveniently” has been around for a while now, notes FrieslandCampina – it was one of the three major trends identified in the company’s Ingredients Food & Beverages’ recently launched Trend Report. Kievit Instant Milk Cap Powder caters to the trend by encouraging the proliferation of unique and diverse drinks and desserts with a signature finish. 

A milk cap made with Kievit Instant Milk Cap Powder can be layered on top of any beverage, allowing consumers to opt for personalized options in their favourite foodservice outlets. The distinctive features of this powder include the option of blending it with either milk or water. It can be added to both hot and cold beverages and, depending on the desired appearance, one can choose between having a clean distinctive top foam layer or a blended “latte” effect. Not limited to beverages alone, the powder mix can provide a variety of texture and mouthfeel to tea, coffee, chocolate and fruit drinks – and even desserts.

Consumers today, especially Millennials and Generation Z, crave a multi-sensory experience for each act of consumption, First and foremost, they want food and drinks to have an appealing look. For a market that is dominated by those who are enthusiastic about sharing their experience online through blogs, vlogs, and Instagram posts, indulging these demands is essential.

Creative, convenient and cost saving
The product also allows consumers to combine creativity with convenience. The thick and stable foam layer, contrasted cleanly against a colourful beverage, helps lend a curious touch to a regular drink or dessert. However, whether the desired outcome is a sharp line or smooth blend, there is no requirement for additional machinery, heating or elaborate training for the staff.

The preciseness of the serving mix also reduces food waste and helps maintain a low inventory. It is a single ingredient, stirred with a simple spoon or stirrer and mixed with water or milk.

Since versatility is a key tool for manufacturers today, ingredients also need to be multidimensional in character so that they can adapt to products quickly and conveniently. With that aim in mind, Kievit instant milk cap powder, which is produced in Manila, Philippines, is gearing up for a global presence with its initial launch with their partners in Thailand (Foremost) and the Philippines (Daffid Industries).

By Benjamin Ferrer