28 Jul 2020 --- Archer Daniels Midland Company (ADM) is partnering with Imagine Meats, a venture backed by Bollywood celebrity couple Riteish and Genelia Deshmukh which promises to boost plant-based innovation in India. As the meatless movement breaks into the Indian market, Imagine Meats is leveraging ADM’s portfolio of protein ingredients and applications labs to create traditional Indian dishes and other popular products like kebabs, biryanis and curries. Following its rollout in India, the partnership is looking toward global expansion horizons.
