28 Jul 2020 --- UK industry bodies are seriously concerned about the threat of higher food prices and reduced consumer choice as a result of the nation’s new obesity strategy. The policy bans ads before 9 pm and “buy one, get one free” deals for junk foods, which the groups decry as hard-hitting, arguing that such price-oriented promotions are essential for start-ups and small businesses seeking to grow and retain a market foothold. They further stress that the latest policy may deter healthier food reformulations in a market where their advertisements are prohibited.