A Pouch for Olympic Gold
17 Nov 2017 | FrieslandCampina - DMV
Athletes typically consume a lot of protein to improve training adaptations and optimize recovery. Therefore they need high quality protein supplements with an excellent taste and a clean formulation. We are going to take a closer look at how these protein supplements can be a practical solution in an athlete’s daily life in preparation for the 2018 Winter Games.
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A warm welcome to all viewers from all over the world.
Welcome to our webinar.
I pouch for Olympic gold.
We're going to take a closer look on how dairy protein supplements can be a practical solution in an athlete's daily life in preparation for the 2018 Winter Games.
My name is Renee Kleinschmidt, and I will be your host for today's webinar.
This webinar is centered on how we can help athletes to improve their training adaptations and optimize recovery in the run up to the 2018 Olympic Winter Games.
During this webinar, you can ask questions at any time you want using the question box at your screen.
We will enter the webinar with a Q&A session where the speakers will answer some of your questions.
Maybe your question cannot be covered during the session.
Don't worry.
We will be in contact very soon to answer a question personally, so don't hesitate to ask.
Now, I'm pleased to introduce our main speaker, Oscar Jurgen.
Oscar has a consulting company with clients like individual top athletes and a number of major sports organizations.
One of those organizations is NOC NSF, where he's performance Manager of nutrition in the Dutch High Performance Team.
In this role, he is leading a team of performance nutritionists and primary focuses on the support of top of top level athletes, education, research, and innovation.
Let me, in short, explain NOC NSF.
This is the umbrella organization for sports in the Netherlands.
As the Dutch Olympic Committee, it develops, promotes, and projects the Olympic movement in the Netherlands, and it's responsible for sending Dutch athletes to the Olympic Games.
Oskar has a master in Science degree in human movement sciences at Maastricht University in the Netherlands.
He completed his PhD in 1997 at the same university studying aspects of carbohydrate and fat metabolism during exercise.
After postdoctoral research at the University of Texas in Austin, Oskar became the youngest professor at the University of Birmingham at the age of 35.
Actually, his work, his work as an applied scientist already started at the age of 11 when he started recording his own training and progress.
During his PhD, Oscar began to work with elite athletes and since worked alongside athletes in many sports including cycling, marathon running, speed skating, and triathlon.
He also works as a consultant with a number of teams and organizations like FC Barcelona, the famous football club, Denver Broncos, Chelsea, Aston Villa, and the US speed skating team.
During the 20 years of working in elite sports, he learned to translate detailed and often complex scientific findings into practical advice, helping coaches and athletes to achieve their goals.
His approach worked with some of the best athletes in the world, including, for instance, Chrissy Wellington and Hailee Keberselassie.
Oscar will share with us today his latest scientific insights on how to increase training effectiveness with dairy proteins.
We're going to take a closer look on how dairy protein supplements can be a practical solution in an athlete's daily life in preparation for his or her 2018 Winter Games.
Thereafter, I will share our experience with supply supplying dairy protein supplements to our team and our athletes.
We will show you some valuable insights and share with you some of the feedback we received from working with these with these athletes.
These insights can help you developing successful performance nutrition concepts.
But before we continue, it's maybe good to spend one minute on who we are.
This webinar is offered to you by Friesland Camppina DMV.
We are a part of Friesland Campinna, one of the largest dairy cooperatives in the world.
DMC is dedicated to the prediction and marketing of dairy protein ingredients.
Our focus is on delivering dairy proteins to the performance and active nutrition industry.
By listening to what happens at consumer level, we learn a lot about consumer behavior.
For instance, what kind of concepts and tastes are trending.
And besides that, we are very experienced in working together with athletes.
We share with them our latest research, and they share with us the benefits they experience with our dairy proteins and how they use them.
We contribute to the global body of knowledge on muscle protein metabolism in relation to exercise in close cooperation with our science fathers like the Maastricht University.
And finally, DMV has a long-lasting experience with supplying the food industry with proteins which helps us to apply our knowledge and experience in a wide range of applications of performance nutrition.
So far, DMV.
Let me take you back some 3000 years ago to the athletes in ancient Greece.
The word athlete is an ancient Greek word that means one who competes for a prize and was related to the two other words atlas, meaning contest, and loom, meaning prize.
As it is today, nutrition has also played played an important part in the life of these first athletes.
In fact, the winner of the running race, the stadium at the first recorded Olympics, was a cook, Coribus von Ellis.
And though the diet of the athletes in ancient Olympics differed radically from that of the modern day athletes, the need for protein to build muscle muscle and carbohydrates for the energy of exercise was no different.
Early records point to a cheese and fruit-based diet for the first Olympic athletes.
And later on, the dietary emphasis shifted to meat.
As the ancient Olympians came from the upper social strata in Greece, these families could afford to feed on cheese, more protein-rich legumes, and meats to build muscle, and did not have to rely on mostly bread, fruits, and vegetables.
Fortunately, today's top athletes also don't have to rely on bread, fruits and vegetables only.
In the past few decades, we have learned a lot about performance nutrition, and we'd love to share some of this knowledge with you.
So let's start talking performance in 2017.
The objective of all athletes is to become better tomorrow.
That also goes for short track speed skater Shinkine, Olympic bronze medal winner on the 1000 m in Sochi 2014.
He is using our dairy proteins because he trusts them and likes the taste, but this also applies to all recreational athletes.
But becoming better may mean something different.
This may have to do with beating a personal record on a half marathon, but also just losing that point of weight or maintaining the waist size you are happy with.
And we invest a lot in obtaining that goal sport gear, training, etc.
Actually, by all the training, the only thing we do is breaking down our muscle tissue.
By training, we may, may gain technique, but whether we physically gain by training is determined by the quality of our recovery.
This recovery is of course determined by how we rest, but also by our nutrition.
Nutrition strategies with.
With regards to protein quality and quantity have been developed, and lately there's a growing amount of attention to protein timing.
Now I'm happy to give the word to Oskar Jurgen, who will share with us the latest research on this subject and how he gives nutritional support to Dutch elite athletes on the road to their next Olympics.
First, let me repeat, during this webinar, you can ask questions at any time using the question book at your screen.
Oscar, the floor is yours.
Thank you very much, Renee, for the for the introduction and it's a, it's a pleasure to to talk about the role of protein in in high performance sport.
And really what I'm trying to do, I think in the next few minutes is just give an overview of where, where the science is at and some of the principles that we use in In the real world working with with athletes.
What I want to do in the, in the, the first part is talk a little bit about my, my background in the, in the introduction, how I, ended up doing this work.
Then we'll talk about what is important for athletes and optimal performance.
What role does protein play, which factors determine how effective that protein is.
What are some of the new findings and then how do we go from the lab, which most of what I talk about will be, based on lab laboratory studies.
How do we go from the lab to, to metals?
So that's what we will try to try to cover here.
I started, as an athlete, being interested in sports, studied movement sciences, went to Maastricht University in the Netherlands, studied exercise physiology, and then did a PhD in a department that was very strong in nutrition.
I combined nutrition and the exercise physiology and became particularly interested in the topic of sports nutrition.
I ended up at the University of Birmingham where we started with a very small department and grew very rapidly to a to a very large department where at that, at the point when I left, we were conducting probably more sports nutrition research than than other places in the in the world.
So this is a picture of the, of the University of Birmingham.
And one of the things I've always tried is not only to be kind of leading in terms of the research, but also in the application because I think there is a lot of research that happens all over the world that is of very, very high standard.
But very often that research doesn't get translated into practical application.
And sometimes the research doesn't even reach the athlete because it's very difficult to interpret.
And that's one of the things that I've always tried to do to make that translation to the real world.
And in doing so, I had the opportunity to work with a number of outstanding athletes and I had some great experiences here.
This is a picture of Chrissy Wellington.
She's a 4-time Ironman world champion.
And in fact, she's, she's never been beaten in in an Ironman.
And I had the pleasure to work with her for, for a few years in the sport, of course, where nutrition is absolutely critical.
And hopefully some of the things that I knew about nutrition have helped the athletes, but I certainly learned a lot from communicating and talking to athletes about what is really needed to perform.
Since June this year, I've taken up a role as performance manager for the Dutch Olympic teams and that means that I'm now in charge of nutrition for all the athletes that go to Olympic Games.
But unfortunately, I have a really good team of dieticians, sports dieticians and nutritionists that work with our elite athletes more on a day to day basis.
So my task is to help my team to do their job really and make sure that our athletes are nutritionally prepared the best they can be.
So If we just look at the timeline of what has actually happened in terms of science in the field of sports nutrition, then I think there are some very early findings around the year 1900 and in the 1930s, we learned about , the main fuels, carbohydrate and fat in In 1967, we learned that glycogen was actually a very important fuel for the for the muscle.
And it wasn't until the 1980s that we learned about hydration and also that if you feed carbohydrate during exercise, That can impact on performance.
Then we saw creatine emerge as a supplement that was used, especially in the 1992 Olympics.
And then the the real research on protein starts just after the year 2000.
Of course, there's plenty of research even before the the year 2000, but this is where the research really started to address some of the practical questions for for athletes.
And in particular, the study, that I list here is a study that looked at different amounts of protein to see which amount would be optimal for athletes for, to optimize protein synthesis.
We did some studies on delivering different types of carbohydrates, in the early 2000s.
We also did some studies on carbohydrate mouth rinses, and so, for example, if you ingest carbohydrate or if you take carbohydrate, even if you don't ingest it, you still can get some performance benefits, quite an interesting finding.
After, 2010, we learned a little bit more about protein types and their effect on muscle protein synthesis.
And then, especially the work from Luke Van Low at Maastricht University showed us that, the, the period during the night when normally we don't eat is actually a period that we could use to make more proteins and synthesize more proteins.
So that's, that's an interesting aspect that we'll look at it in a little bit more detail in a minute.
So, let's talk about some of these research findings on the, the topic of, of protein.
Protein is especially linked with recovery, and, I always say there are three Rs of recovery.
The first one is rehydrate.
The second one is refuel, the third one is rebuild.
Rehydrate is something that happens like almost instantly.
Athletes can drink immediately after exercise, restore their fluid balance in a matter of hours.
Refuel means that we need to put fuel back in our muscles.
We may have used a muscle glycogen and by eating carbohydrate rich, we can restore, muscle glycogen in a matter of a day.
A rebuilding muscle is a process that takes much longer.
It goes one tiny little step at a time, so that process actually will take days to complete.
So, that is important because if we talk about recovery, then rehydrate and refuel are very important for immediate recovery.
Rebuilding is probably more important for the longer term effects that we get from our training.
So, let's have a look at the the different types of recovery that we have.
And this is a slide that is very similar to the one that Renee already showed us.
When we exercise, we actually become fatigued and we use the period after that to recover and hopefully recover to a level that is a little bit better than where we were before.
And this is the principle of of training and hopefully over a period of weeks, We actually become better and performance, goes up.
Of course, if we don't allow enough recovery time or we don't give, Enough.
If we don't have enough recovery time or if we don't feed properly, then we may actually see a decline in performance.
So this is called good recovery, but if the time to recover is insufficient, performance may actually decline and of course, That would be poor recovery.
The two different types of recovery that we need to distinguish is the acute recovery, something that we get, especially with rehydration and with refueling carbohydrate, and the recovery that is called really training adaptation is how do we get better over time.
This is particularly where protein is important.
It is also important to note that sometimes, if we, sometimes we're just interested in optimizing acute recovery, being as recovered as possible before the next exercise session.
But sometimes we are much more interested in this training adaptation that takes a lot longer.
And Sometimes if you're trying to speed up acute recovery, it means that you may not get the training adaptation, that you want, or if you're really focusing on training adaptation, it means that you may not get the best recovery day to day.
So this is something that trainer should always keep in mind.
This is some of the same information in a different, slide, just to show the different, timelines.
So, again, we see that performance goes down with exercise training, and then in the hours and days after that performance will actually go up.
In the immediate phase, it's hydration, and then glycogen that, is important.
Then we have the period of muscle repair and eventually adaptation, and that is particularly where protein is going to play a role.
In some of the first studies that we saw on protein needs, It was discovered that even when you ingest small amounts of protein, that can already have an effect.
These studies showed that just 10 g of protein has a major effect on, protein, muscle protein synthesis.
And of course athletes are not just looking at , are not just interested in seeing an effect.
They want to see the optimal effect.
And the question is how much protein do we need to ingest to get an optimal effect?
And is more protein, better?
So, the studies that followed after this, so this study showed 10 g has an effect.
The studies that followed after this, looked at the dose response.
This is a study that was done in the lab of, Stuart Phillips.
And you can see that they gave different amounts of protein, no protein, 5 g of protein, 10 g of protein, 20 g, and then double that, 40 g.
And they looked at the rates of muscle protein, synthesis, the muscle, the fractional synthesis rate, you know, expressed in the percentage per hour.
And what you can see, if you go from no protein to 5 g of protein, there is already an increase.
It increases further if you give 10 g of protein, and it increases further when you give 20 g of protein.
However, if you double that amount to 40 g of protein, There's no major increase, no significant increase even in the, muscle protein synthesis rates.
For this reason, it's often recommended that 20 g is an amount of protein that is, close to optimal to, , for, for protein synthesis.
There are still questions about whether someone who has more muscle, needs a little bit more, protein, and probably the answer is, yes, and it would be logical if the, if the answer is, is yes.
But we're still looking in that same, range.
Often now we see recommendations that are 20 to 25 g of, of protein in that, in that range.
The next question is, does the, pattern of intake matter?
Does it matter whether you ingest one, big meal with a large amount of protein, or is it better to space out the protein and have lots of little meals?
There's one really nice study by Dan Moore.
That addressed this question and they compared , a bolus where they gave 2 x 40 g every 6 hours.
With intermittent feeding of 4 times 20 g every 3 hours, and then something that they call pulse feeding is 8 times a small amount of 10 g, so 8 times every 1.5 hours.
And what they found is that the best result.
The highest rates of protein synthesis were achieved when 4 times 20 g of protein were ingested.
The mechanism for this, may be that, you need a certain amount of protein and a certain amount of leucine to turn on the protein synthesis machinery.
If your, feeding is too small, you may not turn that on, enough.
If your feeding is too large, it will turn on protein synthesis, but you don't have enough moments in the, in the day.
So, from this, it's often concluded it's, it's important to have regular meals throughout the day, each meal containing approximately 20 g of high quality protein.
Then we have the studies that come mainly from the lab from, from Luke Van Loan, who discovered that , when you ingest, protein before sleep, and this, in this case, these studies were done with case, you may actually, increase muscle protein synthesis during the night.
Normally, when we sleep, muscle protein synthesis rates are very low.
So the idea they had is if you get protein before, going to bed, but after, training, you may increase protein synthes during this period or during the sleep when normally protein synthesis is very low.
In the first study, they gave very large amounts of protein.
In this study, they gave 40 g of protein, still a very large amount of protein, and they did observe that protein synthesis during the night was improved.
Since then, studies have shown similar effects with 30 g of, case.
And I think in the future we're going to see that studies, maybe even with smaller amounts will still have effects, even though those effects may also be a little bit smaller.
So this is a strategy that I think is probably not appropriate for the, for for every person, but for the elite athlete who's looking for the edge, this is definitely a strategy that they should consider.
This is the study where, 28 g of protein plus 15 g of carbohydrates was ingested, before going to sleep.
This is a collaboration with the, the, the Netherlands Olympic, Committee.
And they looked at protein synthesis, but they also looked at strength gain and muscle cross sectional area, and they saw improvement over a 12 week period in this, in this study.
So showing that this strategy of taking protein before sleep can indeed be, effective.
The other factors that may influence the efficacy, we, we looked at, timing and the pattern of, of intake.
We looked at the, the dose.
We did not talk much about co ingestion of other nutrients, but, it seems that carbohydrate and a little bit more insulin, can actually, help, but you only need a very small increase in insulin, to, to help here.
And the source or the type of protein is another, factor that plays an important role.
And especially the leucine content of of proteins seems to be a key factor in muscle protein synthesis.
Recently, on, one of my blogs on, on my sports science, I asked Professor Stuart Phillips to comment on, a question of how much protein do we really need and what is optimal on a, on a daily basis and what is optimal for the, for the athlete.
And he, he described in this, blog that, we need, protein intake.
We need, especially, the, 11 essential amino acids and make sure that we have enough, protein.
Those, those proteins will be emptied from the, stomach, will start to be broken down.
We absorb the amino acids.
Those amino acids will actually, a large part of those amino acids will not escape from the, from the liver.
Only about 30% will go through the liver and via the circulation, be delivered to the, to the muscle.
And in the muscle, then we can use it for synthesis, but we can also convert amino acids to other amino acids, or we can oxidize them.
And this is what happens when we ingest too much.
A large percentage of the amino acids that reach the muscle will be oxidized.
So we have to find ways to direct as much as possible, protein synthesis.
So, in terms of the, the advice, and some of the things that we discussed, here, it's always important when we talk about recovery and the role of protein, it is important to keep in mind that most of the effects will take, longer.
But it is important.
It's the cumulative effect that you get from repeated ingestion of, the right types and the right quantities of protein that will really help you to optimize training adaptations long term.
We have seen that it is important to eat at regular intervals and have meals that are big enough, meals that contain roughly 20 g of high quality protein.
We have seen that leucine, or at least I've mentioned that leucine, is an important component, and we should aim for at least 2 g of leucine in each, meal, and probably, ideally, even a little bit more, 2 or 3 g of leucine.
We did not discuss, but it is an important point that energy restriction may impair protein synthes.
This is important for a lot of athletes that are trying to lose weight at the same time that they're trying to build muscle.
Of course, that is something that, that a lot of athletes would like to achieve, but it's very difficult to do this at the same time.
We also discussed that 20 to 40 g of protein before sleep can improve protein synthesis during the night, a phase where normally protein synthesis is very low.
So those are the, some of the key points that we, we saw today.
So then, I want to, the last, the last couple of slides.
I just want to talk a little bit about how we deal with this in the real world when, when we work with high-level athletes.
We have a food first philosophy here at the Dutch Olympic Training Center.
So if we can solve something with food, we will, but at the same time, we know that sometimes supplements can be a very practical solution.
And sometimes foods are just not very practical.
It is also important that sometimes you can deliver exact amounts and an exact composition and you know that this is from a trusted source.
If you work with foods, it's very difficult to deliver exact amounts and also an exact composition.
Sometimes it's just convenience that is important.
For me personally, peace of mind is , is, is a key factor.
If, if I give an athlete, for example, a protein shake that contains a certain amount of protein and a certain amount of carbohydrate, then I know that, and they consume this in a minute after their exercise bout, then I know that they've had the right, components already.
They've had the carbohydrate.
They've had their, that protein.
So it gives me peace of mind.
It gives the athlete peace of mind.
Then at the next step, they can just have their normal meal.
It doesn't mean that we do this every, every day, because some days it's more critical than, than others.
Some days you can just solve things with food.
Some days it is convenient, to use supplements.
I think where the future is going is more and more we'll see periodized and personalized sports nutrition.
Periodized means that we figure out what are the goals for the athletes, what are we trying to achieve.
And rather than just eating, we actually plan our eating along with our training.
We spend a lot of time planning the training of our athletes, but Usually we don't spend a lot of time planning the nutrition for our athletes and that is something that probably we will see more and more of in the future.
We will also see nutrition become much more personalized.
Every individual is different, not just in terms of body composition and body weight, but also they have different, they have different goals and those goals need to be taken into account.
So Some of the points here, different sports have very different needs.
Even athletes in the same sport will have different needs, but athletes in different sports have goals that vary tremendously.
One example, extreme example, is a Tour de France cyclist versus a bodybuilder.
They have a completely different body composition and completely different nutritional needs.
We also have to take into account that the season is important.
Off season is very different from in season.
In the weeks leading up to the season, we, for example, we're mostly interested in making sure that we get to the season in the best possible shape.
Whereas in season, we just want to make sure that we are sharp and we are competitive.
So off season, we don't care so much about day to day recovery as long as we achieve our effect in 10 to 12 weeks.
But in season, we want to recover where we have a lot of competition in season, so we want to recover in between competitions as rapidly as possible.
So with that, I think I'm going to hand back, hopefully, that was a, a little bit of an overview of kind of the signs behind, protein sports nutrition and a little bit about how we use that with the, the Dutch Olympic team.
So, hopefully, that was useful to you and, I'm, I'm happy to address any questions that there might be.
But for now, I'll, hand that over to you, Renee.
Thank you, Oscar.
I would say this is even more than than just an overview.
It's a very interesting overview and, and I also think it's, it's a very useful overview you just gave us in the, in the last 30 minutes.
I want to take you back to one of our athletes, and whether it's thinking here sitting in skating stadium or or it's it's it's your target customer that maybe has less Olympic ambition, it applies to everyone that they are motivated by progress and whatever this progress may mean.
Oscar has shown us that an important factor in making progress is actually our recovery.
Influenced by nutrition.
From science, ASCA tries to help us find optimal nutrition strategy to make progress, but in real life, we have to take other things into consideration like motivation and behavior.
So whatever we propose, it needs to fit in the lifestyle of today's consumer.
But, but how can we do that?
Let's start by summarizing what we have seen so far and build on that.
Optimal recovery is key to improve return on uninfested effort and for a sound nutritional strategy, this starts with protein quality like Asker mentioned, and milk contains two types of proteins whey, 20%, and casein, 80%.
And both are high quality dairy proteins according to science-based rating scales like the PDKs, and both proteins contain all essential amino acids in amounts sufficient to support the multiple roles of protein in the body.
Then let's have a look at the quantity like Oscar also did.
There's an optimum, optimum amount of protein per serving.
Taking more at once is not always optimal, as you saw.
Oscar showed us that 80 g of proteins can stimulate muscle protein synthesis better when it's consumed in 4 servings of 20 g each.
This is why protein timing becomes important, and that's when lifestyle becomes relevant.
Because how do we fit our protein into the day?
There's a moment when there's plenty of time for a protein intake and where there's lots of benefits, and that's the intake of casein protein just before we go to sleep.
We're sitting on a couch in the evening, maybe probably looking at our favorite Netflix series, and and and and then we've got plenty of time to take a protein shake like with case.
And why casein?
Accelium casein protein is a protein with a slow amino acid release into our bloodstream, and so it feeds and recovers our muscles while we are sleeping.
It's like a, like a small miracle.
So how do we make better athletes?
Up to now, we gave a lot of information about how proteins work for athletes, and let me tell you what we did for the Dutch elite athletes to become better tomorrow and how we are going to support them on their road to the next Olympics.
Like I mentioned before, athletes typically consume a lot of protein to improve training adaptations and optimize recovery, and therefore they need high quality protein supplements with an excellent taste and a clean formulation.
So what did we do?
We developed 5 different protein supplements, weigh in casein-based, especially for TNL, the elite athletes of the Netherlands.
These proteins that are tested for banned substance substances will be a part of their training and nutrition strategy on their road to the next Olympic Games.
Our athletes indicate that they value Friesland peanut DMV's expertise and reliability on protein for performance nutrition.
And this expertise grows further by the valuable insights and feedback that we receive from working with these athletes.
It's good to mention That one case in variant is a warm tasting biscuit caramel biscuit protein shake that fits perfectly to the prior to sleep intake moment I just mentioned.
Let's say a perfect overnight recovery protein.
By the way, each 800 g bag comes with a scoop inside that fits 20 g of dairy protein per serving, and the bag is perfectly closable after use.
During co-development with team and experts, nutritionists, and coaches, three things were very important our expertise, reliability, and excellent taste of our dairy proteins.
At least we can trust our expertise.
Friesland Campina DMV is investing a lot in getting the latest insights regarding performance nutrition, and that's how we have gained a lot of nutritional know-how.
Our innovation center is situated on the campus of Wageningen University.
More than 300 staff members are working hard to to deliver the latest innovations.
We have applications now for high protein shakes, ready to drinks, bars, and we love to share this expertise with our customers.
The support staff of our Olympic athletes appreciated this expertise very much, and that's also why they approached DMV to develop, develop the proteins for the elite athletes of Team NL.
By the way, DMV is a synonym for reliability of delivery and quality to its clients.
We maintain strict oversight of the production process from glass to from grass to glass, or maybe I should say in this case, from grass to pouch.
Our standards for sustainable dairy are globally recognized.
As far as athletes are concerned, this results in clean ingredients that they can trust to be free of antibiotics, non-GMO, and grass fed.
We are a member of the European Specialist Sports Nutrition Alliance, in short called ESNA, which is representing the interests of the sport nutrition sector across the European Union.
And talking about reliability, every batch of the protein supplements we provide to the TMNL athletes are tested for banned substances by LDC, and that are the people behind informed sport.
But in the end, of course, athletes want a good tasting product.
After all the hard training, they don't want to end the day with a bad tasting shake, so we invested a lot in the sensory characteristics of the dairy proteins we produce.
Our elian case protein, for instance, is known for its excellent neutral taste, and nice foam, and it gives a pleasant mouthfeel.
And by the way, the flavors we use in TML proteins are all natural and give these shakes a balanced taste.
I mentioned the feedback and and I want to tell you something about this because athletes indicate they value Friesland peanuts DMC's expertise and reliability on protein for performance nutrition.
This expertise further grows by the valuable insights and the feedback that we received from working with them.
These insights and feedback of athletes are of great value for us, and they tell us, for instance, they like short declarations on the packaging, and that means for them they are clean.
And they also prefer a natural, a neutral taste variant of both the whey and casein based proteins so they can experiment, experiment with them in the kitchen.
They love to add it to their yogurt, breakfast cereals, or maybe simply as a recovery shake in between.
And last but not least, they trust Friesland Campia DMV as a company.
At the left of this slide you see some tweets sent by athletes in the period they used dairy proteins.
And let me see some quotes on the next slide.
Here we see, , this is Kale Bau.
A lot of our Dutch athletes already use the TMNL proteins, and, this is Kari Bauer, as I mentioned, she's an Olympic rower, and she told us that our protein shakes are easy to drink and that she's not completely saturated after consumption.
And I must say they achieved very good in the in the last Olympic Games.
The next one is from.
Nick Edema, yes, this one is from Nick Edema.
He's a performance nutritionist in the Dutch high performance team, and he says that the Friesslung Caina DMV protein powders are appreciated by the athletes because they are simple and trustworthy.
He hopes this is a source of inspiration for other performance, nutrition, and food manufacturers, and by simple, he doesn't mean dull, but more natural and and clean.
By the way, I love this statement, of course.
They're sin again.
Singa is sitting on a bench.
At this moment we are only 84 days away from the next Olympic Winter Games in Pyeongchang, South Korea.
And One of the team and athletes that participate in these Winter Games is our Dutch short track speed skater Shinky Knech.
He's a huge fan of our dairy proteins.
You see, the back is sticking out of his sports back, and he enjoys the benefits of these proteins on his road to South Korea.
His goal, of course, is to win Olympic gold at the next winter games as a short track speed skater, and nutrition plays a key role in this preparation for that.
When he's not fully recovered, he can immediately feel it in his next training session.
And the right nutrition, sufficient sleep, that helps him to perform at his very best.
He uses whey protein in between training sessions and case prior to sleep, and he has confidence in our expertise and reliability.
We are already reaching the end of our webinar, and soon we will go to the Q&A part of it.
I hope this webinar gives you some valuable insights in the role of dairy proteins for athletes on their road to the Olympic Games, and together with these insights and our expertise, we, Friedland Campina DMV, can help you make clean and trustworthy performance nutrition concepts.
So I would say let's team up and work together on the development of your next pouch for Olympic gold.
So if you want to continue the conversation, you see the options for you on your screen, but let's first start the Q&A session.
OK, audience, thank you for for this webinar.
We are now at the Q&A session.
We've got already a lot of questions coming in.
And let me see, there's one here for, this one is from them, and, this one is for you, ask her.
Ask her, can you, you advise 20-40 grams of protein before going to bed.
Consuming more than 20 g of protein before I go to sleep is quite a struggle.
What kind of protein applications fits best the pre-sleep moment?
So then once, once we know from you, you ask her what, what, what, what, what can you, Yeah, consume, best to get a pretty high amount of protein before going to sleep.
Yeah, that that's of course a very important, very practical, question that that also we have to deal with a lot when when you actually work with athletes.
And I think the answer is that it's incredibly individual.
I I haven't seen one product that works for for everyone.
There are some athletes that prefer, solid food.
Some prefer a drink because it's just easier.
Some don't like to drink because it, it wakes them up during the, the night.
But yeah, my, my mom always told me to drink a glass of milk before I go to bed, so maybe that advice wasn't so bad after all, but , I, I think getting to 30 g is can, can be a bit of a struggle, but you really have to work with that particular athlete to, , to find out what works for them.
And sometimes it means you, you move more to a solid food.
Sometimes it means that you, you make a shake that they can actually tolerate that doesn't wake him up, during the night and, and so on.
So very difficult to give.
11 answer to that, to that question that's going to work for every athlete could also be a combination, of course, maybe of a shake and and and and and and and something like a small or high protein snack or something like that.
Yeah, absolutely.
Yeah, yeah.
There, there's also a question coming in from, this one is from Carl, and it's also something to do with, with, with recovery.
Carl ask, ask her, what is your opinion could be the next big topic after sleep protein.
So Carl wants to know what is the next big one after the sleep protein.
Yeah, but I, I think that the big topic really in the next few years will be the understanding of the effects of adding other nutrients to, to your protein.
Because if you go back to all the, all the research that we've discussed and all the research that's been done so far, I would say that more than 90% of that research has really been done with isolated ingredients.
And that is just for research purposes.
So you, you isolate that one ingredient, so it's much easier to study it.
But of course, the reality is a little bit different.
People don't eat ingredients, they, they eat foods, and they combine that particular ingredient that you're interested in with with other ingredients, which then may change the efficacy of that that ingredient.
And I think that that's something that we will learn more and more about in the in the future.
And it could be that we'll see products where or recommendations where certain combinations are to be avoided.
Or it could be that there are actually combinations that make the whole process a little bit more effective.
And I think that that work is only just started.
OK.
OK.
So there's a lot to discover in the near future regarding protein intake and, and, and, and, and etc.
OK.
Let me see.
That's also for the audience, there's still plenty of time, to, to send us, your, your questions.
We've got one here that's from Etai.
Also for you, Oscar, and Etai ask, what is the current nutritional data regarding protein wholeness?
Can I use wheat gluten for protein enrichment?
So that's the question from Etai.
Yeah, so if, if we go back to the, to the, to the webinar already, then in terms of composition of the protein, there's a number of things that are important.
One is that it's a whole protein.
It's a complete protein that has all of the amino acids, but it needs to have, especially all of the essential amino acids to be effective, and it needs to be high in leucine.
So those are the, really the characteristics of, of an effective, protein.
And then also needs to be delivered quickly, so it needs to be digested, quickly.
Can you achieve that with wheat, wheat, gluten?
We know that the leucine content is a little bit lower.
It has a little bit of a, , an essential amino acid profile that's also a little bit lower than, than you would see, with, some of the animal, proteins.
But you, you can, you can use it, to get the same effect, you probably have to, you have to eat more of it, or what you would have to do is combine it with other, , proteins, but, yeah, purely on a gram per gram basis.
I, I would say, you're not going to get the same effect as you, you get from, from an animal, protein.
OK, yeah, clear answer.
There's another one coming in.
This one is from Alois Bahu, and Aloy asks, if case takes more time to be absorbed by the body than the whey.
Do you advise to take case before bed and away after effort, for example?
I think, yeah, this one is for you, and it was also, in the presentation already.
Yes, I think the answer to that is probably yes.
It makes sense that if you, if you give one large amount before sleep, that you have a protein that is slowly digested and the amino acids are slowly delivered.
But of course, after exercise, you want something that is delivered as quickly as possible and and therefore we would be more appropriate.
In terms of the, the research, I think that second part is definitely, most of the studies show that.
So if you have a faster, protein that, that, that will also stimulate, muscle protein synthesis a little bit more after exercise.
The work on the sleep protein, there, there's just less, less research to come up with really firm conclusions, and most of the studies, of course, so far have used, case for that, for that reason.
OK, yeah, clear answer.
Let me see, more questions coming in.
Let me take one from Jane.
Yeah, this one.
Have you experimented with different delivery systems other than shakes or RTDs?
Looking for a more concentrating, concentrated and easier manner to consume protein.
This one from Jane.
I think, I will give an answer to this one.
Yes, we have, actually, Jane.
We are looking constantly for new applications, with high protein, and, in the past, and also at this moment, we are supporting our customers with formulating and developing shakes, RTDs and bars for, for a long time.
And lately we see some, some space for new applications areas coming up and driven by consumer demand, and actually they want more variation than only those shakes, RTDs and bars.
So we're also looking for instance, for more indulgence products.
At the Food Ingredients Europe later this month and in, In Frankfurt, for instance, we will show the audience a high protein carrot cake that contains approximately 3 times the amount of protein than an average normal carrot cake.
So yes, we're looking at other application areas.
And if you have any ideas, Jane, of application areas, please feel free to give us a call or give us some suggestions so we can work on it.
Let me see if there's another one coming in.
Yeah, maybe this one, we could do.
This one for Oscar.
It's from Tracy Lim.
And she asked, besides leucine to trigger NPS.
Are there other amino acids that are important as leucin, so First she wants to know, are there, besides the amino acid leucin, other also very important, Yeah, I, I think that they're all important, or they all have a role to play, but the only one that's really, , that that can trigger the the onset of protein synthesis seems to be losing.
So, so that's the, the one that is not just a building block, but it is also something that turns on the protein synthesis.
So it's a signaling molecule at the same time.
And that is, that is fairly specific for, for leucine.
But the other amino acids are, of course, important because if you don't have the, the building blocks, then it's very difficult to, to build anything.
All right, Clear answer.
Thank you, Oscar.
I think, considering time, there's maybe probably space for one more question.
Yeah, there's time for one more question.
This one is from Humberto, and Humberto asked, how does this product compete with the brands established in the market, such as those that sell GNC.
Umberto, let me give an answer to this question.
It does not compete with products that, for instance, are sold at GNC because the products we mentioned in the presentation, you know, the whey and cation-based proteins for the elite athletes are only available for these 680 elite athletes.
But it might actually help GNC or other brands outlets in their development because there's room for clean formulas.
There's some room on the shelf for clean formulas, and we are happy to support those brands to create these kinds of concepts upon the experience we got and the feedback we got from working with these elite athletes.
So in this way we help them to get some insight from the athletes and help them to launch clean and reliable products which we think consumers want nowadays.
So that's how we, yeah, that's a question from Humberto.
Considering time, we have to end this session.
We hope you have a very informative session, and if you want to learn more from us, please visit us at www.dmV.nl.
Like I mentioned before, by the end of the month, we are at Europe, and you can visit us at booth 8 and 10.
And we can continue the conversation if you send me an email at renee.
Kleinsmith@frieslandcapina.com.
So, again, thank you audience for listening and hope to Have you on our next webinar from DMV.
Thank you very much.
