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Operating Through Uncertainty: Building Scalable Advantage in the Age of Ultra-Processed Foods
24 Mar 2026 | FoodChain ID
In this session, Innova Market Insights will share exclusive insights into consumer behavior, perceptions, and preferences around UPFs, as well as market insights and innovation opportunities within processed foods.
Frame & Flight will explore how leading manufacturers are responding by modernizing how product data flows across formulation, specifications, labeling, and compliance. Using connected digital workflows, teams can evaluate reformulation scenarios earlier, manage supplier change with confidence, and stay launch-ready — even as definitions, guidance, and expectations continue to evolve.
The result: less rework, faster decisions, and the ability to turn regulatory and nutritional uncertainty into a competitive advantage.

Christopher Brandsey
Managing Partner, Frame & Flight

Tom Vierhile
VP Strategic Insights, North America, Innova Market Insights

Christopher Brandsey
Managing Partner, Frame & Flight

Tom Vierhile
VP Strategic Insights, North America, Innova Market Insights
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