DSM debuts clean label taste modulator

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28 Nov 2017 --- Dutch food specialists DSM will be introducing its latest innovation at Food Ingredients Europe - a new taste modulator that taps into clean label, natural and allergen-free trends. Tapping into the consumer demand for healthier foods that don’t compromise on taste, DSM has created ModuMax which it will be showcasing throughout this week at the Frankfurt trade event.

DSM says it’s the first taste modulator of its kind that is natural, allergen-free, clean label and can be used in a wide variety of applications from savory soups and sauces to sweet beverages and desserts.

Consumer awareness for natural ingredients
As the trend toward healthier eating grows, so does consumer awareness for natural food ingredients along with the demand for clean label products that are also tasty.

DSM says that balancing taste is essential when reducing sodium, fat, or sugar, or when adding ingredients with strong off-notes like protein or sweetener.

ModuMax works on multiple levels to improve and balance taste. The innovative product rebuilds mouthfeel and helps to restore the preferred taste profile in the applications where taste is a challenge. 

For example, in sugar-reduced soy milk, ModuMax improves the creamy mouthfeel of the beverage while reducing the bitterness and astringency of sweeteners and also masking the ‘beany’ flavor.

“ModuMax is truly a one-of-a-kind solution. It gives food manufacturers a way to balance taste in healthier products, and do it with a clean label,” says Frank Meijer, Product Application Expert at DSM. 

“This makes it an excellent addition to the formulator’s toolbox to deliver products that are better for you and taste great.”

ModuMax can be labeled as natural flavor according to EU and US regulation is a clean-label ingredient and certified allergen-free, non-GMO, vegan and vegetarian, kosher and halal. 

It is preservative-free and beneficial for use in “food-minus” products that are lower in sugar, salt and fat, covering segments such as bouillons and soups, hot and cold sauces, sports protein drinks and meal replacement shakes, alternative plant-based milks, yogurts and desserts, as well as beverages with sweeteners.

Visitors to FiE can taste ModuMax at the DSM stand in three applications: sugar-reduced soy milk, fat-free chicken bouillon, and sugar-free ice tea. 

DSM is exhibiting at stand 08.0C.62 - 08.0A.61, Frankfurt, Germany, 28-30 November 2017. 

DSM Food Specialties

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Our aim is to help customers succeed in their markets through strong innovation, exceptional application expertise and insight into the many, ever-changing needs of consumers worldwide.

For food, beverage and supplement manufacturers we offer the comprehensive resources needed to provide customized solutions. Scientific excellence aside, that means a deep knowledge and understanding of markets, consumers and the defining trends in our industry. Namely:

A sharp focus on health benefits: Consumers across the world want to look and feel better. The empowerment and awareness of consumers from India to Indiana is a defining trend in food and beverage nutrition, which we meet through our family of nutritional ingredients and products.

Taste is a key qualifier: If a product doesn’t taste good it doesn’t stand much chance of success. As the world’s tastes and preferences evolve and expand, we are increasingly helping customers innovate, with exciting, authentic and regional flavors and ingredients provided in a streamlined and efficient way.

The drive for convenience: Despite the trend for health foods, time-pressed consumers are looking to buy more processed and convenience food than ever. DSM is committed to helping customers address the need for fast, high-quality products.

Food safety and quality: Our ingredients are based on solid scientific evidence and application knowledge based on decades of experience in our markets. We’re well aware that food safety and compliance is paramount for growing and ambitious food brands.

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