DSM debuts clean label taste modulator

28 Nov 2017 --- Dutch food specialists DSM will be introducing its latest innovation at Food Ingredients Europe - a new taste modulator that taps into clean label, natural and allergen-free trends. Tapping into the consumer demand for healthier foods that don’t compromise on taste, DSM has created ModuMax which it will be showcasing throughout this week at the Frankfurt trade event.

DSM says it’s the first taste modulator of its kind that is natural, allergen-free, clean label and can be used in a wide variety of applications from savory soups and sauces to sweet beverages and desserts.

Consumer awareness for natural ingredients
As the trend toward healthier eating grows, so does consumer awareness for natural food ingredients along with the demand for clean label products that are also tasty.

DSM says that balancing taste is essential when reducing sodium, fat, or sugar, or when adding ingredients with strong off-notes like protein or sweetener.

ModuMax works on multiple levels to improve and balance taste. The innovative product rebuilds mouthfeel and helps to restore the preferred taste profile in the applications where taste is a challenge.

For example, in sugar-reduced soy milk, ModuMax improves the creamy mouthfeel of the beverage while reducing the bitterness and astringency of sweeteners and also masking the ‘beany’ flavor.

“ModuMax is truly a one-of-a-kind solution. It gives food manufacturers a way to balance taste in healthier products, and do it with a clean label,” says Frank Meijer, Product Application Expert at DSM. 

“This makes it an excellent addition to the formulator’s toolbox to deliver products that are better for you and taste great.”

ModuMax can be labeled as natural flavor according to EU and US regulation is a clean-label ingredient and certified allergen-free, non-GMO, vegan and vegetarian, kosher and halal. 

It is preservative-free and beneficial for use in “food-minus” products that are lower in sugar, salt and fat, covering segments such as bouillons and soups, hot and cold sauces, sports protein drinks and meal replacement shakes, alternative plant-based milks, yogurts and desserts, as well as beverages with sweeteners.

Visitors to FiE can taste ModuMax at the DSM stand in three applications: sugar-reduced soy milk, fat-free chicken bouillon, and sugar-free ice tea. 

DSM is exhibiting at stand 08.0C.62 - 08.0A.61, Frankfurt, Germany, 28-30 November 2017.