Working with craft flavors
28 May 2019 | Kalsec
Kalsec’s experience in the hops business is supporting the company’s endeavors into creating craft flavors for an array of products, including craft beef sticks, pretzels and condiments. “The type of consumers interested in this space are the experimentalists, who are looking for new experiences. What craft flavor does is pulling products away from a central middle ground and insert character,” Vince Martin, European Market Development Manager at Kalsec, tells FoodIngredientsFirst at IFFA 2019.
