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University of Tennessee: Decoding the Impact of digital ordering on food choices

06 Aug 2024 | University of Tennessee

Annika Abell, assistant professor of marketing at the University of Tennessee, Knoxville, discusses her recent research on digital ordering in the restaurant industry. She reveals the impact of digital platforms on consumer behavior, including a rise in unhealthy food choices and increased spending, and provides insights for food and beverage businesses navigating the digital ordering landscape.

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