Trends in Fruits & Vegetables Application
02 Nov 2015 | Passina
This is Rob Morris at the Annuga in Cologne.
I'm here with Joachim Neo from Pisina and Pesina are highlighting a number of trends that they see happening in fruits.
Joachim, what's happening in terms of the application of fruit and where do you see new opportunities?
Yeah, consumers are looking more and more for healthy products and fruit and also vegetable is known and considered to be very healthy, and the fruit is more and more going into a variation of products.
Other industries where it's not has been used so far, it's going.
Into bakery pastry more as cookies, but also combinations of fruit and veggies into drinks to make lower calorie content, to make them healthier, to combination with coconut and fruit.
All these combinations are very interesting and also in the future we will see more and more fruit and protein and milk products.
We are going to see energy drinks with food content to get.
Fruity energy drinks which are considered and which are also healthier that you can give colorants from the fruit, antioxidants from the fruit to the energy drinks.
And are there some particular flavors or some fruits that are really trending right now?
I wouldn't say that it's really a flavor or a single fruit, but it's coming up as a new thing.
Exotic fruit, you have so many different unknown fruits and it's very difficult to market what you see.
On the one hand you have regional fruits, but what consumers are looking for is to trust, to get the feeling this is real or to know where it's coming from or which fruit has been used.
So looking backward also.
It's kind of traceability to give the trust to the consumer.
That's a trend.
And then you can develop new varieties and new origins where it's coming from and you can tell the consumer what it is and where it comes from.
Are there some examples of where this would really work or types of types of fruit which this would really work for.
Say this fruit, special fruit and berries or whatever that are coming from the Andes in Latin America.
The name says it, but also to give it more explanation to the people or coconut water from the Philippines or whatever can be as a trend.
People and consumers want to know where it comes from.
OK, thank you very much.
