The Launch of a New Marketing Concept for Meat Proteins
04 Jan 2016 | Essentia
Essentia Protein Solutions launched its “Good in every meal” campaign, which drives home the message that Essentia’s protein solutions can go into many other food products than traditional applications like meat, soups, and sauces. “With the ‘Good in every meal’ campaign we want to point out that the decades of experience and R&D we have put into our meat based proteins apply to many other food products than meat, soups, and sauces,” says Global Marketing Director Irene Plats. Essentia Protein Solutions wants the food industry and consumers to get accustomed to regard meat based proteins as a natural part of many common food and beverage products. For instance, bodybuilders and other athletes are already getting many of their proteins from meat and meat based products.
