The Launch of a High Protein Greek Yogurt Line
24 Nov 2016 | Kri Kri
Sores at the CL in Paris and I'm here with Staulla Chatsi from Criri, and the company has launched a new high protein positioned Greek yogurt line.
Staulla, can you tell me a bit about the trend towards kind of marketing Greek yogurt on a high protein platform and what you're doing in this regard?
OK, actually, Super Spoon is made with authentic Greek yogurt, 0% fat.
Greek It's really a big trend all around the world and in Europe especially due to the high protein content that contains.
The idea here is to combine the very famous, Greek on setting yogurt, er, with a super fruit with superfoods or superfruits in order to have yogurt.
You The demanding life we live, er, because it's good for the immune system for muscle if you are getting exercise.
It can, it can be a snack.
At work or after getting exercise or after the gym.
What, what is the protein content of this, this, this yogurt?
Actually it's 8.2 and 100 g.
OK.
And what are the type of superfoods and superfoods that you're, you're incorporating into it?
Berries, oat berry, blackberry, blueberry, and also the new one is with banana.
And tomago and it contains seaweeds.
And other cereals.
OK.
And how long has it been on the market for the line?
Actually, the two flavors from April and this one.
Launched something like 2 weeks ago.
OK.
Thank you very much.
You're welcome.
