The Instagrammable black nacho
06 Jan 2020 | Mission Foods
The rise of social media means the appearance of food is more important than ever. This is one of the reasons behind the launch of Mission Foods black tortilla chips. Javier Zúñiga talks about the "Instagrammable" appeal of the company's products during Anuga 2019.
This is Catherine Doe at Aniga 2019.
I'm here with Javier Zuniga from Mission from Mission Maps, who are presenting a new range of black nachos.
So can you tell us more about why they appeal to which demographic?
Yeah, we have.
That all our customers in in Europe are thinking about taking a picture of the food before they ate and it's cool to think about how the image of the food is getting more important.
So we have done a lot of practice in the laboratory and we discovered that the black nachos is a very good product to approach these people who make the picture for Instagram and then eat it for.
For example, we have the Black Nachos.
We are launching it, now here in the fair in Aba, and we think it's going to be a good product in the future to approach these, these people in food service tunnel.
Is there a specific age group that you're targeting with the launch?
Yes, we think that young people are going to be the people who are going to appreciate it more because they use, Instagram of all the social media every day.
So we think it's going to be the, the people who's going to appreciate it more.
Are there any other trends that the launch taps into?
Yeah, we, see everyday people in the office working a lot of time, a lot of, hours, sorry, and we have launched also a kit with nachos and sauce in, in the same bag, and we think it's also going.
To this trend to have everything, in the same pack to enjoy at the same time and you don't have to, buy separately and, worry about, fine nachos and sauce and you have everything in the same pack.
Right.
Do you think that consumers are getting more adventurous and that they're looking to eat more international food as , or?
Yes, yeah, people now travels a lot.
Young people, travels every month if they can, to places that are, farther than, than our, my parents, for example, and they are discovering all the foods from all over the world and.
In Spain, in Europe, Mexican food, it's, it's becoming a boom, so we are following that, that trend.
We are a Mexican origin company, so, yes, they are going to appreciate our Mexican origin also.
And what markets are the black nachos going to be available in?
All over the world, I, I guess, but we are from missing includes Europe.
We are covering all Europe, yeah, all the countries from Europe, all this north of Africa until the Middle East so now.
I think we're going to launch in a lot of countries, yeah.
And do you know what's coming next?
Are you going to?
Yes, I know it, but I cannot tell to anyone because it's a secret now, but you will see in the next fair in Seattle.
OK, great.
Thank you very much.
