The expansion of a meat alternative line
30 Oct 2018 | Food for Progress
Oumph! is a meat alternative product made with soy protein. “Plant-based food is one of the strongest food trends at the moment and it’s growing stronger by the minute,” says Henrik Åkerman, Marketing Manager at Food for Progress, the company behind the brand. “We strive to encourage more people to eat plant-based foods. We want to drive the plant-based category. It is, therefore, our ambition to create foods that appeal to vegetarians, vegans, flexitarians and meat eaters. Even if we are in a ‘free from’ category, we still believe that great taste is the key to success and that is why our focus is 100 percent on making good plant-based food that has excellent taste as well as texture,” he adds. The products are all seasoned with unique blends of organic herbs and spices.
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