SupplySide West 2024: ADM uncovers ingredient innovation for GLP-1 users and post-treatment support
01 Nov 2024 | ADM
We speak to Vaughn DuBow, ADM’s senior director of product marketing and Brad Schwan, VP marketing, on the show floor of the SupplySide West trade show in Las Vegas, Nevada, US. Schawn describes GLP-1 users, and those weaning off, as a meaningfully sized consumer group with distinct needs. The two experts highlight ADM’s offerings targeting this space, including its pea, soy and milk proteins for muscle mass retention, its BPL1 metabolic health solution that aids fat reduction and satiety and the company’s new ES1 pro- and post-biotic that reduces bloating.
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