Name: SuperMeat: Achieving cultivated chicken price parity with cost-effective animal-free media
Uploaded: 2024-11-15T00:00:00+00:00
Duration: 8 min 26 s
Description: Israel-based SuperMeat claims it has achieved cost parity with premium pasture-raised chicken at US$11.79 per pound and rapid fat and muscle production in 24 hours and 4 days respectively. We speak with Shir Friedman, co-founder and head of communications, to understand how the company achieved the price reduction as well as the techniques and challenges behind the process.

Industry news
Industry news
All news
Business
New product development
Nutrition & health
Packaging & processing
Personal care & cosmetics
Policy & regulation
Research & science
Tech & innovation
Trending now
El Niño puts food supply chains on alert as commodity risks build
Cold by default: Nestlé highlights how Gen Z is rewriting the rules of coffee
Protein, fiber and lower-sugar systems reshape everyday foods at Fi Asia Indonesia 2026
Category news
Category news
Alcoholic beverages
Animal feed
Bakery
Cell-based
Cereals
Child nutrition
Colors
Confectionery
Dairy
Desserts & ice cream
Fibers
Flavors
Fruit & vegetables
Functional ingredients
Hot drinks
Infant nutrition
Meat, fish & eggs
Plant-based
Proteins
Ready meals
Snacks
Soft drinks
Soups & sauces
Spreads
Sugar & sweeteners
Texturizers
Reports
Reports
Key interviews
Special reports
Technical papers
Trending now
El Niño puts food supply chains on alert as commodity risks build
Cold by default: Nestlé highlights how Gen Z is rewriting the rules of coffee
Protein, fiber and lower-sugar systems reshape everyday foods at Fi Asia Indonesia 2026
Key trends
Key trends
All key trends
Trend analysis
Ingredient focus
Product innovation
Trending now
El Niño puts food supply chains on alert as commodity risks build
Cold by default: Nestlé highlights how Gen Z is rewriting the rules of coffee
Protein, fiber and lower-sugar systems reshape everyday foods at Fi Asia Indonesia 2026
Multimedia
Multimedia
All multimedia
Videos
Webinars
Trending now
El Niño puts food supply chains on alert as commodity risks build
Cold by default: Nestlé highlights how Gen Z is rewriting the rules of coffee
Protein, fiber and lower-sugar systems reshape everyday foods at Fi Asia Indonesia 2026
Journal
Journal
Access all Editions
Advertising options
Subscribe now
Editorial enquiries
Latest editions
Snacks for Impact
Supplements for Everyday Vitality
Souped-Up Flavors
Ready Meal Remix
Events
Events
Event listing
Event previews
Event reviews
Trending now
El Niño puts food supply chains on alert as commodity risks build
Cold by default: Nestlé highlights how Gen Z is rewriting the rules of coffee
Protein, fiber and lower-sugar systems reshape everyday foods at Fi Asia Indonesia 2026
Suppliers
Suppliers
Supplier profiles
Trending now
El Niño puts food supply chains on alert as commodity risks build
Cold by default: Nestlé highlights how Gen Z is rewriting the rules of coffee
Protein, fiber and lower-sugar systems reshape everyday foods at Fi Asia Indonesia 2026

Home

Videos

SuperMeat: Achieving...

SuperMeat: Achieving cultivated chicken price parity with cost-effective animal-free media

15 Nov 2024 | SuperMeat

Israel-based SuperMeat claims it has achieved cost parity with premium pasture-raised chicken at US$11.79 per pound and rapid fat and muscle production in 24 hours and 4 days respectively. We speak with Shir Friedman, co-founder and head of communications, to understand how the company achieved the price reduction as well as the techniques and challenges behind the process.

More videos

Video04:59

Fi Asia Indonesia 2026 live: Novonesis targets affordable food production with biosolutions

On the Fi Asia Indonesia 2026 show floor, Novonesis’ Adam B. V. Diggle, head of food and beverage biosolutions for Southeast Asia, explains how enzymes and microbial cultures can help manufacturers unlock more value from raw...

Fi Asia 2026 Kerry Ingredients Indonesia video thumbnail: Man in a white shirt at the Kerry exhibition booth, featuring branded signage, a seating area, and promotional food imagery.

Video04:21

Fi Asia Indonesia 2026 live: Kerry eyes new biotics opportunities with “Live Culture” claim

Kerry Ingredients Indonesia’s JT Ryan, RDA director for Southeast Asia, outlines the company’s Fi Asia showcase and examines opportunities created by Indonesia’s “Live Culture” claim. He discusses preserving biotic efficacy...

Video06:06

Fi Asia Indonesia 2026 live: Glanbia Nutrition brings functional ingredients into everyday F&B

Bilva Trivedi, product strategy manager for bioactives and commercial for Asia-Pacific at Glanbia Nutrition, tells us about the rising demand for functional ingredients in Southeast Asia. She explores their expansion from...

Fi Asia 2026 Ingredion video thumbnail: Man in a suit at a food exhibition beside a glass display of mochi donuts and pastries, with product labels and colorful signage.

Video05:56

Fi Asia Indonesia 2026 live: Ingredion targets texture, sugar reduction and affordability

At Fi Asia Indonesia 2026, we speak with Raymond Deidrick, Ingredion’s vice president and general manager for ASEAN and food lead for APAC texture solutions. He discusses the ingredient systems showcased at the event and examines...

Fi Asia 2026 Prosur video thumbnail: A man in a black suit stands in front of the bright yellow PROSUR exhibition booth at a food industry trade show.

Video05:27

Fi Asia Indonesia 2026 live: Prosur advances clean label reformulation with natural systems

From Fi Asia Indonesia 2026, Prosur’s Simon Claessens, global director of sales and business development, explains the company’s “protect food with food” approach to replacing conventional additives. He discusses maintaining...

Video02:54

Fi Asia Indonesia 2026 live: Emsland taps clean label demand with potato and pea ingredients

Emsland Group’s Jillean Pangan, managing director for APAC, highlights the company’s Fi Asia showcase and examines how clean label trends are driving demand for potato- and pea-based ingredients. She discusses how Emsland’s...