SuperMeat: Achieving cultivated chicken price parity with cost-effective animal-free media
15 Nov 2024 | SuperMeat
Israel-based SuperMeat claims it has achieved cost parity with premium pasture-raised chicken at US$11.79 per pound and rapid fat and muscle production in 24 hours and 4 days respectively. We speak with Shir Friedman, co-founder and head of communications, to understand how the company achieved the price reduction as well as the techniques and challenges behind the process.
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