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The Puratos Group, global specialist in bakery, patisserie and chocolate ingredients unveils a new brand identity, featuring a new logo, house colors and tagline, “Food Innovation for Good”. The branding represents the company’s goal to create food solutions for the health and well-being of people and the planet. Sophie Blum, chief marketing officer at Puratos shares insights into the vision of the revamped brand with FoodIngredientsFirst.
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