Name: Ofi talks clean label innovation and convenience in US market
Uploaded: 2025-05-09T00:00:00+00:00
Duration: 3 min 34 s
Description: We sit down with John Martin, vice president of innovation at Ofi, to discuss the major trends Ofi is seeing in the market this year, and where the company's R&D efforts are focused. We discuss naturality, nutrition, clean label, sugar reduction, policy changes, and convenience.

Industry news
Industry news
All news
Business
New product development
Nutrition & health
Packaging & processing
Personal care & cosmetics
Policy & regulation
Research & science
Tech & innovation
Trending now
Fonterra’s strategic sale to Lactalis sets stage for B2B growth in dairy ingredients
How GLP-1 weight loss drugs are shaping the future of European food demand
The post-synthetic shift: How US regulation is rewriting the food color playbook
Category news
Category news
Alcoholic beverages
Animal feed
Bakery
Cell-based
Cereals
Child nutrition
Colors
Confectionery
Dairy
Desserts & ice cream
Fibers
Flavors
Fruit & vegetables
Functional ingredients
Hot drinks
Infant nutrition
Meat, fish & eggs
Plant-based
Proteins
Ready meals
Snacks
Soft drinks
Soups & sauces
Spreads
Sugar & sweeteners
Texturizers
Reports
Reports
Key interviews
Special reports
Technical papersNEW
Trending now
Fonterra’s strategic sale to Lactalis sets stage for B2B growth in dairy ingredients
How GLP-1 weight loss drugs are shaping the future of European food demand
The post-synthetic shift: How US regulation is rewriting the food color playbook
Key trends
Key trends
All key trends
Trend analysis
Ingredient focus
Product innovation
Trending now
Fonterra’s strategic sale to Lactalis sets stage for B2B growth in dairy ingredients
How GLP-1 weight loss drugs are shaping the future of European food demand
The post-synthetic shift: How US regulation is rewriting the food color playbook
Multimedia
Multimedia
All multimedia
Videos
Webinars
Trending now
Fonterra’s strategic sale to Lactalis sets stage for B2B growth in dairy ingredients
How GLP-1 weight loss drugs are shaping the future of European food demand
The post-synthetic shift: How US regulation is rewriting the food color playbook
Journal
Journal
Access all Editions
Advertising options
Subscribe now
Editorial enquiries
Latest editions
Refreshment with Benefits
Redefining Indulgence
Powerhouse Protein
Elevated Dairy Experiences
Events
Events
Event listing
Event previews
Event reviews
Trending now
Fonterra’s strategic sale to Lactalis sets stage for B2B growth in dairy ingredients
How GLP-1 weight loss drugs are shaping the future of European food demand
The post-synthetic shift: How US regulation is rewriting the food color playbook
Suppliers
Suppliers
Supplier profiles
Trending now
Fonterra’s strategic sale to Lactalis sets stage for B2B growth in dairy ingredients
How GLP-1 weight loss drugs are shaping the future of European food demand
The post-synthetic shift: How US regulation is rewriting the food color playbook

Promotional graphic from IFF featuring person with teal hair holding a halved orange over one eye, alongside green banner reading “Discover IFF’s zest for the future” with citrus visuals

Home

Videos

Ofi talks clean labe...

Ofi talks clean label innovation and convenience in US market

09 May 2025 | Ofi

We sit down with John Martin, vice president of innovation at Ofi, to discuss the major trends Ofi is seeing in the market this year, and where the company's R&D efforts are focused. We discuss naturality, nutrition, clean label, sugar reduction, policy changes, and convenience.

More videos

Video12:59

University of Oxford: Dr. Monika Zurek’s expert take on transforming global food systems

Dr. Monika Zurek, leader of the Food System Transformation Group at the University of Oxford, UK, discusses the urgent transformations needed for sustainable global food systems. Speaking at IFE Manufacturing 2026 in London, she...

Dr. Winston Sun, Angel Yeast, Clear Yeast Protein, Functional Beverages, Ready To Drink, RTD, Clean Label, Sustainable Protein, Food Biotechnology, Beverage Innovation, Protein Ingredients, IFE Manufa

Video05:49

IFE Manufacturing 2026: Inside Angel Yeast’s Clear Yeast Protein for functional beverages

Dr. Winston Sun, product manager at Angel Yeast, discusses the development of the company’s new Clear Yeast Protein. He explains how the product achieves 100% clarity for visually clear beverages, its benefits for Ready-to-Drink...

IFE Manufacturing2026 Atura Proteins video thumbnail: Trade show booth with ATURA branding, attendees networking around a display counter, and inset portrait of a man wearing an ATURA shirt

Video04:36

IFE Manufacturing 2026 live: Atura unlocks high-protein products with chickpea, fava bean, and red lentil flours

Paul Donegan, commercial development and marketing manager, explains how Atura’s chickpea flour, fava bean flour, and red lentil flour ingredients help food manufacturers create clean label, high-protein products. He also...

Video02:27

IFE Manufacturing 2026 live: Atlante’s private label evolution and UK expansion strategy

Philip Durham, UK business unit director, shares insights into how Atlante’s approach to private label has developed over the years, focusing on key markets for expansion, especially in the UK. He highlights the importance of...

Video04:50

IFE Manufacturing 2026 live: Lallemand Bio-Ingredients on savory innovation, clean label & flavor enhancement

Lallemand Bio-Ingredients spotlights its latest savory innovations in London, UK. Flavio Meola, global applied R&D manager, explains how yeast-derived ingredients are helping developers achieve clean label goals, enhance flavor...

Video04:56

IFE Manufacturing 2026 live: Döhler highlights key trends shaping F&B innovation

Döhler spotlights innovation and trends across clean label, plant-based, and functional nutrition. Stefanie Engel, market segment manager for Food Global, shares how evolving ingredient solutions are helping brands meet demand...