Oats as Innovative Ingredient for Heart and Cholesterol Health
27 Jan 2017 | Tate & Lyle Oat Ingredients
Oats are trending in new products. An analysis of new launches tracked by Innova Market Insights (Jan-Aug 2016) featuring oats as an ingredient, found 28% to feature a “high/source of fiber” positioning, 23% to feature a “wholegrain” claim and 18% to be positioned on a “gluten free” platform. The US (18%) was the leading market for applications, ahead of the UK (8%) and Germany (6%). Caroline Sanders, Sales Director, Oat Nutrition for Tate & Lyle says: “PromOat Beta Glucan is a source of beta glucan – the soluble dietary fiber in oat bran that provides important functional and health benefits. The use of PromOat can give access to a number of health claims, such as lowering blood cholesterol and lessening the risk of coronary heart disease. Enriching foods and beverages with this natural, heart-healthy oat fiber means we can offer new growth opportunities to our customers.”
