“Newstalgic” trend brings child-like wonder and comfort to consumers
11 Sep 2023 | Bell Flavors and Fragrances
Familiar products with a twist are captivating consumers in the grocery store aisle. Bell Flavors and Fragrances demonstrates how brands can appeal to consumers’ cravings for a simpler time, before COVID-19 and the inflation crisis that followed. Layne Hillesland, marketing specialist at the company, presents product concepts like Himalayan sea salt lemonade, representing a childhood staple with a touch of sophistication.
