Martin Luther University: Economist discusses how cost, not taste, is driving plant-based meat acceptance
19 Mar 2025 | Martin Luther University
While most plant-based meat formulators try to mimic animal meat, a US study by Germany’s Martin Luther University finds price is the key factor in consumer acceptance, with meat similarity less crucial. Author Steffen Jahn discusses how subsidies and policies could close the 20% price gap, the potential cultural influences on the findings and concerns over plant-based meat being ultra-processed.
