Marking 50 years in Germany
09 Oct 2018 | Lesaffre
Lesaffre used the IBA 2018 trade fair to celebrate its 50-year presence in Germany. “IBA is the German trade fair most visited by bakers, as such it’s an ideal platform for meeting our customers,” notes Ksenia Armsprach, Head of Marketing at Lesaffre Germany. The IBA fair was also an opportunity for their German subsidiary to promote its products especially the new Livendo Freyja liquid sourdough range and the FALA yeast range, well-known for its osmotolerant properties especially adapted for use in sweet dough/pastry.
