Innovations in Israeli Products
12 Nov 2015 | The Israeli Export Institute
This is Rob Wires at the Enuga in Cologne.
I'm here with Caroline Nave from the Israeli Export Institute, and Caroline, can you tell me about some of the opportunities that you see here for Israeli companies and then maybe some of the trends that are occurring?
We're bringing some innovative products and some of the latest trends in the world like the clean label that we are having in a few of the products that are here like the green.
Juice, which is based on vegetables, a mixture of a few vegetables with no preservatives, with long life, shelf life, considering the fact that there are no preservatives, with different spreads, that are getting, gaining.
Parity instead of chocolates and many other things as.
OK.
And what about some of these other products that you see here like the sesame oil?
The sesame, for instance, this is one of the companies that has been producing for many years, tahini.
They came with an idea of, making this tahini, sauce, a popular product and, using it instead of mayonnaise or ketchup in every house for a sandwich, for salad.
So what they did is took the raw tahini, mix it with water, lemon and garlic, and put it in a bottle that can be used easily in a very friendly way at home.
OK, and what about some of these offerings from, from Carmel in terms of like Caramel Deli, they came out with a line of health spreads based on nuts.
So it's basically cashew, almonds, and other nuts.
Again, no preservatives, sweets, but not sweets.
It can be a very good alternative to the chocolate and candies that we are trying to avoid those days.
Finally, where do you see some opportunities for Israeli companies in general in terms of differentiation?
We are targeting a few markets.
First of all, Europe is our natural market since it's a short distance from Israel.
We would like to increase our work with various retailers in Germany, Holland, Belgium, Italy, all over Europe.
We are targeting to the Far East, to the Chinese market and the Japanese market and Taiwanese market.
We recently had a lot of visits from from the Far East and we get a lot of interest in our products.
People are getting interested also in the US about the Mediterranean diet, and many of the Israeli companies are representing the Mediterranean diets, starting from the fruits and vegetables, tahini, hummus, olive oil, pita bread.
Because, and we've got it all, so, OK, and some, some other kind of new opportunities or where that that that you see happening on the market.
I believe that we're here to learn, to learn and to see what will be the next step and like we had recently Japanese buyers that came to Israel.
They said in a year's time we'll be here and I know that we will find the new trends.
So things will be developing in a few years, you know, a few months and maybe in a year time we'll come with innovative products.
Caroline, thank you very much.
Thank you.
