Improving softness and process ability in bakery applications – Limagrain
06 Dec 2017 | Limagrain
Green, I'm at FIE 2017.
I'm with Pauline Arabi, who is from LimaGrain.
So Pauline, can you tell me a little bit about your new launches here at FIE?
Hi, so, for the FIE we launched a new branch on a bread improver called BRICS, BRICS Ranch, and for this, improver ranch.
I really wanted a new way to to thank the improvers.
A new way to build together.
The improver with our clients.
So we, we managed to , to offer a different level of Of improver like the first level, it's a ready to use improver that you buy and just use in different types of products for the bakery, we have an offer for all the bakery products, of course, the bread, but also Viennese pastry like a croissant.
And all the brioche.
We have a huge expertise in in softness for all the brioche or all the soft bread.
So that's the first step.
You just need something to improve your product like in volume or in process or something so you can buy the ready to use improver.
And after that, if you want to work more precisely.
On a topic in your product like the softness or the processability, you can, or we offer you the The possibility To choose the right.
The right ingredients or the right topic and we like expose the ready to use improver in different ingredients called bricks.
And after with our knowledge, we can choose together which bricks you have to choose to improve, for example, especially the softness of your product.
So what were some of the main drivers behind this innovation?
What trends were you seeing in the market in order to develop such a product?
For this.
For this ranch, we work a lot on the clean level trails and.
Transparency for everything like In the one hand, the, the transparency in your labeling because we have some, a part of our improver range that is totally clean label.
You just, you can label it in the packaging of the product, just with flour.
So, it's totally transparent for our clients and it improved really the volume or all the topics you want to, to work on.
And I think that we also work on the transparency.
Our relation with our clients because they know what is our improver and they know how they can use it, so it's a real like a partnership.
So that's that's a huge trend for us.
Clean level for the for the consumer and transparency for the customer.
OK.
And with this BRICS range, how does it sort of set itself apart from maybe other things that are already on the market?
As I say.
I think that the, the way to present for our customer.
This ranch, it's very different than the other ingredients.
Ingredient company because there are a lot of opportunities within different applications that can be used.
Yes, yeah, yeah, you can use it and you can our customer can customize all our offer for their different products.
So that's also.
Things very different.
They can just buy one bricks and use it in, like full type of product in their, in their factory.
So that can be a real, a real.
