Name: IFT First 2024 live: Cargill spotlights key consumer trends driving F&B innovation as healthy indulgence proliferates
Uploaded: 2024-07-18T00:00:00+00:00
Duration: 5 min 25 s
Description: Cargill’s marketing insights and analytics manager for North America, Keith Albright, talks to us live from IFT about the importance of understanding consumer behavior and trends in the F&B industry. He also shares insights from the company’s TrendTracker technology, such as the rise of healthy indulgence, plant-based foods and the recent pandemic’s impact on consumer food choices.

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IFT First 2024 live:...

IFT First 2024 live: Cargill spotlights key consumer trends driving F&B innovation as healthy indulgence proliferates

18 Jul 2024 | Cargill

Cargill’s marketing insights and analytics manager for North America, Keith Albright, talks to us live from IFT about the importance of understanding consumer behavior and trends in the F&B industry. He also shares insights from the company’s TrendTracker technology, such as the rise of healthy indulgence, plant-based foods and the recent pandemic’s impact on consumer food choices.

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