Name: IFT First 2024 live: Cargill spotlights key consumer trends driving F&B innovation as healthy indulgence proliferates
Uploaded: 2024-07-18T00:00:00+00:00
Duration: 5 min 25 s
Description: Cargill’s marketing insights and analytics manager for North America, Keith Albright, talks to us live from IFT about the importance of understanding consumer behavior and trends in the F&B industry. He also shares insights from the company’s TrendTracker technology, such as the rise of healthy indulgence, plant-based foods and the recent pandemic’s impact on consumer food choices.

Industry news
Industry news
All news
Business
New product development
Nutrition & health
Packaging & processing
Personal care & cosmetics
Policy & regulation
Research & science
Tech & innovation
Trending now
Unilever weighs major separation of food assets in bold FMCG strategy shift
Iran’s Hormuz blockade leaves fertilizer stranded as food price inflation nears
McCormick makes offer for Unilever food division in potential multibillion-dollar deal
Category news
Category news
Alcoholic beverages
Animal feed
Bakery
Cell-based
Cereals
Child nutrition
Colors
Confectionery
Dairy
Desserts & ice cream
Fibers
Flavors
Fruit & vegetables
Functional ingredients
Hot drinks
Infant nutrition
Meat, fish & eggs
Plant-based
Proteins
Ready meals
Snacks
Soft drinks
Soups & sauces
Spreads
Sugar & sweeteners
Texturizers
Reports
Reports
Key interviews
Special reports
Technical papers
Trending now
Unilever weighs major separation of food assets in bold FMCG strategy shift
Iran’s Hormuz blockade leaves fertilizer stranded as food price inflation nears
McCormick makes offer for Unilever food division in potential multibillion-dollar deal
Key trends
Key trends
All key trends
Trend analysis
Ingredient focus
Product innovation
Trending now
Unilever weighs major separation of food assets in bold FMCG strategy shift
Iran’s Hormuz blockade leaves fertilizer stranded as food price inflation nears
McCormick makes offer for Unilever food division in potential multibillion-dollar deal
Multimedia
Multimedia
All multimedia
Videos
Webinars
Trending now
Unilever weighs major separation of food assets in bold FMCG strategy shift
Iran’s Hormuz blockade leaves fertilizer stranded as food price inflation nears
McCormick makes offer for Unilever food division in potential multibillion-dollar deal
Journal
Journal
Access all Editions
Advertising options
Subscribe now
Editorial enquiries
Latest editions
Refreshment with Benefits
Redefining Indulgence
Powerhouse Protein
Elevated Dairy Experiences
Events
Events
Event listing
Event previews
Event reviews
Trending now
Unilever weighs major separation of food assets in bold FMCG strategy shift
Iran’s Hormuz blockade leaves fertilizer stranded as food price inflation nears
McCormick makes offer for Unilever food division in potential multibillion-dollar deal
Suppliers
Suppliers
Supplier profiles
Trending now
Unilever weighs major separation of food assets in bold FMCG strategy shift
Iran’s Hormuz blockade leaves fertilizer stranded as food price inflation nears
McCormick makes offer for Unilever food division in potential multibillion-dollar deal

Home

Videos

IFT First 2024 live:...

IFT First 2024 live: Cargill spotlights key consumer trends driving F&B innovation as healthy indulgence proliferates

18 Jul 2024 | Cargill

Cargill’s marketing insights and analytics manager for North America, Keith Albright, talks to us live from IFT about the importance of understanding consumer behavior and trends in the F&B industry. He also shares insights from the company’s TrendTracker technology, such as the rise of healthy indulgence, plant-based foods and the recent pandemic’s impact on consumer food choices.

More videos

Video09:30

Expo West 2026: Kerry reveals flavor strategies for functional food innovation

Shannon Coco, senior director of new sales development at Kerry, discusses how the company’s 2026 Taste Charts help brands pair functional nutrition with consumer-preferred flavors. She explains how the Taste Chart Companion...

Expo West 2026 GNT Video Thumbnail: Woman wearing glasses at a trade show booth for plant-based color solutions, with colorful ingredient samples, certification icons, and textured wall displays.

Video04:48

Expo West 2026: GNT explores technical challenges behind plant-based color performance

Jeannette O’Brien, VP of GNT USA, tells us about the application of fruit- and vegetable-based colors across bakery and confectionery. She explains how factors such as pH, packaging, and processing can influence color stability,...

Video11:38

Expo West 2026: Tetra Pak’s aseptic processing tackles shelf life and food waste challenges

Pedro Goncalves, VP of Marketing, US & Canada at Tetra Pak, tells us how the company’s innovation ecosystem helps F&B brands transform formulations into commercially viable products. He highlights how aseptic processing can...

Video09:05

Expo West 2026: Givaudan drives flavor innovation to support better-for-you formulations

Santiago Vega, VP Marketing for North America at Givaudan, explains how flavor is becoming a key enabler in today’s health, wellness, and functional food boom. He discusses the critical role taste plays in driving consumer...

Video Thumbnail: Cargill trade show booth with branded signage, attendees networking, and a featured staff member in a circular inset at a food industry expo

Video03:50

Expo West 2026 live: Cargill’s fermentation-driven sugar reduction for sustainability & cost benefits

Amber McKinzie, Cargill’s marketing manager for sugar reduction, highlights the sustainability and cost benefits of fermentation-derived sweeteners like EverSweet, the company’s stevia-based ingredient. With Cargill making...

Video05:24

Expo West 2026 live: ADM targets reformulation trends as health fuels F&B innovation

Brad Schwan, VP of global category marketing at ADM, explores the growing “consumer pull” for reformulation in the F&B industry. With increasing demand for reduced sugar and sodium, as well as optimized fats, Schwan shares...