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EIT Food: How fiber, protein & GLP-1 trends drive indulgent F&B formulations 

27 Feb 2026 | EIT Food

Durk Bosma, head of insights at EIT Food Consumer Observatory, discusses the gap between consumer health intentions and indulgent food choices. He emphasizes the need for F&B manufacturers to tailor products for consumers who are “health optimizers” or “balance cravers.” Bosma also comments on the rise of fiber-rich foods and reduced interest in high-calorie products due to GLP-1 medications.

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