GNT Group: Nature is exalted in 2024 data-driven color trends
23 Apr 2024 | GNT Group
In the second edition of its Color Futures publication to inspire F&B hues, the GNT Group identified “Regeneration Rising” as 2024’s headlining trend that takes three new color directions. Food Ingredients First sits down with Dieuwertje Raaijmakers, marketing communications specialist at GNT Group, to find out how global color trends have shifted over the past few years from a post-pandemic playfulness to real concern over the environment, spanning across generations.