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Givaudan’s “futuresc...

Givaudan’s “futurescaping platform” to predict food trends utilizing big data and AI

27 Jun 2023 | Givaudan

Givaudan recently launched its Customer Foresight, a proprietary futurescaping platform that leverages Givaudan’s human expertise, big data and AI to anticipate F&B challenges, foresee consumer expectations and develop food experiences. Nandita Prabhu, customer foresight director, explains how the platform can identify early indications about impending future shifts that will impact the F&B industry in the months and years ahead.

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