FiE 2024: Daesang Europe targets natural flavor trends with Namino
28 Nov 2024 | Daesang Corporation
Daesang Europe showcased Namino, a natural flavor range, at Fi Europe 2024 in Frankfurt, Germany. Paul Song, global sales manager, tells us why this range is ideal for today’s industry trends and explores how consumer flavor preferences and the natural flavor space might evolve.
So Finning greens first, reporting from FIE 2024 in Frankfurt, Germany.
We're here at the Dayang Europe stand with Paul Song, who's sales manager for Natural flavor, squad team ingredient business unit.
Welcome to you.
Yeah.
So today you're showcasing Namino.
What can you tell us about this natural flavor product?
Oh yeah, first of all, Namino is a natural savory brand of Dayan, and we have been doing the development for a few years now, and yeah, we're in the European market now, and we have.
Three types of amino.
So the first amino type is the , which is the upfront savory taste, and the LH is the lingering savory taste, the long lasting kind of taste, and the the savory is the third one, which is the meaty flavor.
So, I'll go over some of the strong points of the.
The amino.
So, first of all, it's a clean label and it's 100% natural, and, it does not have any carriers in the product, so such as maltodextrin.
So as far as we know, we're the only one in the market that.
Provides this kind of a product.
Yeah, and secondly, it has a very powerful flavor impact, so only a small dosage is possible for your applications.
And also the other one is the, through Maillard reaction, it could serve as a building block for the mallard reaction.
So it gives a very unique, meaty, flavor, a very clean, rich, meaty flavor.
And it also could do the flavor enhancing properties.
It has flavor enhancing properties for, it could enhance the spiciness or the sweetness in food as.
And it's non-GMO allergen free, and it also, it also could be a yeast extratract alternative.
So, , it does not have any yeasty offnotes.
And lastly, it has a very good sodium reduction effect.
Yeah.
OK, so you mentioned a clean label.
What are Consumer trends are you looking to tap into with these solutions?
Oh yeah, actually this question has to do with the first question actually, because, one of the biggest trends is clean label, as you mentioned, and there's a need for a clean, savory taste, clean, savory flavor in the market, and yeah, there are also.
No carriers.
This, this is one of the big trends of the market.
No carriers and sodium reduction, non-GMO.
So the amino has all of these traits.
So, yeah, it's a very good fit for the market.
OK.
And so what's the challenges associated with decreasing sodium while innovating taste simultaneously?
Sorry, while innovating taste at the same time, what are the challenges associated with that?
Oh, the challenges.
I think this has to do with the customer preference, so, flavor preference in this kind of an aspect.
These days, consumers prefer kind of prepared meals and, processed meat, and customers want something that is very clean, and, but they want something very healthy and delicious at the same time.
So, Amino could provide.
These kind of traits, so, yeah, it's a very good fit for, the consumer preferences.
OK, and how do you expect consumer preferences for flavor to evolve and change over the coming years?
Oh yeah, actually, there has been a lot of.
Competitive products in the market, but they all had their weaknesses, so in the savory division.
So for instance, there was the high impurity issue, there was the high sodium issue.
Also there were allergen issues and off-note issues, but Amino has been designed.
To have none of these weaknesses and all of the competitors' strong points at the same time.
So, we designed specifically for this purpose and on top of that, consumers are wanting more healthy food and they require.
More, the health, the health needs will increase in the future for sure.
So in this kind of aspect, amino, a natural savory ingredient, the need for it will increase for sure in the future.
That's great, Paul.
Thanks for your time.
Enjoy the rest of the show.
Yeah, thank you.
