Name: Evolution of flavor & taste: Health is crucial driver to innovation for Symrise
Uploaded: 2023-10-27T00:00:00+00:00
Duration: 7 min 21 s
Description: Regine Lueghausen, vice president of global marketing for Food & Beverages at Symrise, discusses the company’s expertise in flavor and taste as well as its foray into health and wellness, a trend that has been proliferating since COVID-19. She also highlights how sustainability is a key pillar of Symrise’s strategy as it looks to strengthen its capabilities beyond flavors.

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Evolution of flavor ...

Evolution of flavor & taste: Health is crucial driver to innovation for Symrise

27 Oct 2023 | Symrise

Regine Lueghausen, vice president of global marketing for Food & Beverages at Symrise, discusses the company’s expertise in flavor and taste as well as its foray into health and wellness, a trend that has been proliferating since COVID-19. She also highlights how sustainability is a key pillar of Symrise’s strategy as it looks to strengthen its capabilities beyond flavors.

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