Diversifying beyond grape ingredients
20 Aug 2018 | Welchs
Welch’s Global Ingredients Group can supply ingredients from multiple regions across the US. Zach Longhini at the company tells FoodIngredientsFirst how Welch’s is improving its marketing on the Concord grape and is also looking into health and well-being benefits of Concord grape consumption, such as potential cardiovascular benefits and how it can help with well-being, exercise health and recovery. “We’re looking into cognitive health and mental health benefits too, trying to better understand how it works there as well as exercise health and recovery so 'how can the grape help from those standpoints?' The Concord grape is a superfruit and we’re constantly trying to get that word out,” he says.
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