Consumer Attitudes to Natural and Health
12 May 2015 | DSM
DSM presented its expanding portfolio of natural products, sourced from a range of wholesome sources including olives, tomatoes, oats and algae and also highlighted the results of a new consumer study in seven countries on attitudes towards “natural.” Maria Pavlidou of DSM, who was involved in the study said: “The first thing that triggered us to make this survey was seeing natural as a mega-trend that is spilling over into other categories. We really see that consumers identify ‘natural’ as being healthy, with 88% believing this.”
