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Expo West 2026: GNT explores technical challenges behind plant-based color performance

12 Mar 2026 | GNT

Jeannette O’Brien, VP of GNT USA, tells us about the application of fruit- and vegetable-based colors across bakery and confectionery. She explains how factors such as pH, packaging, and processing can influence color stability, and highlights how growing consumer demand for transparency and evolving regulatory expectations are accelerating the shift away from artificial colors.

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