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Expo West 2026 live: ADM targets reformulation trends as health fuels F&B innovation

05 Mar 2026 | ADM

Brad Schwan, VP of global category marketing at ADM, explores the growing “consumer pull” for reformulation in the F&B industry. With increasing demand for reduced sugar and sodium, as well as optimized fats, Schwan shares insights on how natural ingredients, such as flavors, colors, stevia, and ancient grains, are capturing consumer interest. He also discusses ADM’s reduced-sugar “Tribiotic” soda, featuring prebiotics, probiotics, and postbiotics, which addresses the latest health-focused consumer trends.

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