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Expo West 2026: Givaudan drives flavor innovation to support better-for-you formulations

09 Mar 2026 | Givaudan

Santiago Vega, VP Marketing for North America at Givaudan, explains how flavor is becoming a key enabler in today’s health, wellness, and functional food boom. He discusses the critical role taste plays in driving consumer acceptance of high-protein and fiber-enriched products — and how Givaudan’s advanced masking systems help manufacturers overcome astringency and off-notes in protein-fortified formulations.

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